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You can unsubscribe from receiving our emails and newsletters at any time. For more information on how to do this, as well as our privacy practices and commitment to protecting it, please review our Privacy Policy . Related PostsWhat is Marketing .0 (according to Philip Kotler) and why is it important Camila Casarotto May 19, 22 | 1 min read Marketing .
Marketing knows it needs to keep up with trends in consumer behavior to stay relevant. If we live in the digital age, it is clear that technology must be at of business strategies. But does this Bank Email List contribute to a better society That is what Marketing .0 questions. Marketing .0 is yet another concept created by Philip Kotler , following the history of marketing that was born there in Marketing 1.
and evolves as consumers and technologies change. In today's era, technology permeates all spheres of our lives; But consumers are concerned about the effect this will have on humanity and its quality of life. Therefore, companies must put technology at the service of people's well-being and not the other way around. If you work with marketing, it is important that you know this concept.